Ngā Uara
Our Values
Grounded in tikanga, guided by values, lived in everything we do.
Our Vision and purpose
To be the world’s most recognised premium non-alcoholic beverage, proudly sharing Aotearoa New Zealand’s heritage and creating memorable, health-conscious experiences everywhere.
Our purpose is global, but at the heart of everything we do is people
He aha te mea nui o te ao?
He tāngata, he tāngata, he tāngata.
What is the most important thing in the world?
It is the people, it is the people, it is the people.
Hauoratanga
Health & Vitality
Hauoratanga is about balance in body, mind, and spirit. Wai Mānuka brings together the natural strength of Mānuka honey, lemon, and pure water to support wellbeing. Each sip is a reminder to live with vitality and care.
Whanaungatanga
Connected to Aotearoa
Whanaungatanga is about belonging. Every bottle of Wai Mānuka carries the wairua of connection to whānau, to community, and to Aotearoa, the land of the long white cloud.
Manaaki
Kindness & Respect
Manaaki is about uplifting others through kindness and respect. It is more than hospitality. It is the way we share, the way we honour others, and the way we show up in the world.
Tiaki
Guardianship & Care
Tiaki is our responsibility to care for the natural world. It is how we honour Papatūānuku, tread lightly on the earth, and protect its gifts for generations to come.