Meet the boys behind Wai Mānuka

Hold fast to the words of your ancestors.


Every single day, we strive to live by the values that were passed onto us through our ancestors. Both in our personal lives and in business, we are committed to our values of Kaitiakitanga, Hauoratanga, Manaakitanga and Whanaungatanga. 

Connection, culture and community is at the heart of everything we do.

These values are instilled in every bottle of Wai Mānuka we make. We want you too, to experience genuine connections with the people you love whilst holding a glass of Wai Mānuka in your hand.

Meet the team - THE MĀORI BOYS LTD

Joe Harawira

Ngāti Awa, Ngāi Te Rangi
Chief Executive Officer

Joe possesses extensive experience in business development and brand management, having founded and co-founded ventures. With a background in the New Zealand Defence Force and roles in sports administration for New Zealand Rugby and the National Rugby League, Joe brings a diverse skill set to the table. He holds an Executive MBA from Massey University, a Bachelor of Sport and Exercise Science, and is qualified in PRINCE 2 Project Management. In recognition of his achievements, Joe was named a finalist for Māori Entrepreneur of the Year in 2023.

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Wayne Atkins

Ngāti Porou

Wayne has always been driven to make the most of every day and to give back. He has a background in education having taught school children for the last 18 years. Prior to this he had a career in the hospitality industry and served in the Royal New Zealand Navy. Wayne and his family live in Whakatāne and he feels blessed he gets to raise his children in such a beautiful place. On weekends, Wayne enjoys spending time at the beach with his whānau and friends.

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